Privacy Policy

Last Updated: October 5, 2026

At FLULOOM (operated by Guangzhou Wanwan Trading Co., Ltd., hereinafter referred to as “we,” “us,” or “our”), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website fluloom.com (the “Site”), make a purchase, or interact with our sizing tools and customer support services.

By accessing or using our Site, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect several types of information from and about users of our Site, including:

A. Personal Identification & Contact Information

When you make a purchase, create an account, or contact us, we collect:

  • Full name
  • Shipping and billing addresses
  • Email address and phone number
  • Payment details (processed securely via third-party payment gateways; we do not store full credit card numbers)

B. Fit & Sizing Data (Sensitive Intimate Apparel Information)

To assist you in finding your ideal bra size through our Size & Fitting Guide, customer support, or online sizing interactions, we may collect:

  • Bust measurements (underbust and overbust dimensions)
  • Preferred cup size, fit preferences, and bra sizing history

Our Privacy Commitment on Sizing Data: Your personal body measurements and fitting details are strictly used to calculate size recommendations and improve product fit. We never sell, publicly display, or share your individual sizing/body measurements with advertisers or third-party market brokers.

C. Automated Data & Tracking (Cookies & Pixels)

When you navigate through our Site, we automatically collect browsing and device information via technologies such as Cookies, Web Beacons, and Tracking Pixels (including Meta Pixel and Google Analytics):

  • IP address, browser type, and operating system
  • Device identifiers and geographic location data
  • Pages viewed, links clicked, time spent on pages, and referring URLs
  • Shopping behavior (e.g., items added to cart, abandoned checkout sessions)

2. How We Use Your Information

We use the collected information for the following business purposes:

  • Order Fulfillment: Processing transactions, arranging shipping, sending order confirmations, and handling customer support inquiries.
  • Fit Recommendations: Delivering accurate sizing advice and personalized fitting assistance.
  • Website Optimization: Enhancing Site functionality, user experience, and technical performance.
  • Marketing & Advertising: Displaying relevant, personalized advertisements through platforms like Meta (Facebook/Instagram) and Google Ads, and sending promotional emails (only if you have opted in).
  • Fraud Prevention & Compliance: Verifying transactions, preventing fraudulent activity, and complying with legal obligations.

3. How We Share Your Information

We do not sell your personal information. We share your information only with trusted third-party service providers who assist us in operating our business and serving you:

  • Payment Processors: Secure payment systems (such as Stripe, PayPal, or Shopify Payments) to process orders securely.
  • Logistics & Delivery Partners: Fulfillment centers and postal couriers to package and ship your orders.
  • Analytics & Advertising Partners: Advertising networks including Meta (Meta Pixel & Conversions API) and Google (Google Analytics & Google Ads) to measure ad performance, deliver targeted marketing, and build lookalike audiences. These partners process data in accordance with their respective privacy policies.
  • Legal Requirements: When required by law, subpoena, or government regulations to protect our rights, privacy, safety, or property.

4. Cookies, Meta Pixel & Ad Tracking

Our Site utilizes Cookies and similar tracking technologies to analyze site traffic, remember your preferences, and tailor ad content across external networks.

  • Meta Pixel & CAPI: We use the Meta Pixel and Conversions API to understand how visitors interact with our Site after viewing Meta ads. This helps us optimize advertising efficiency and offer relevant promotions.
  • Managing Cookies: You can choose to set your web browser to refuse cookies or to alert you when cookies are being sent. However, disabling cookies may limit your ability to use certain features on our Site (e.g., shopping cart persistence).

5. Data Security & Retention

We implement robust administrative, technical, and physical security measures to safeguard your personal data. All payment transactions are encrypted using Secure Sockets Layer (SSL) technology.

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, satisfy accounting or legal requirements, or resolve disputes.

6. Your Privacy Rights

Depending on your jurisdiction (including rights under the CCPA/CPRA for California residents and GDPR for European residents), you may have the following rights regarding your personal data:

  • Access & Rectification: The right to request access to or correction of your personal data.
  • Deletion: The right to request that we erase your personal information.
  • Opt-Out of Marketing: The right to unsubscribe from marketing emails at any time by clicking the “Unsubscribe” link in our emails.
  • Do Not Sell/Share My Personal Information: You may opt out of personalized ad tracking by contacting us or adjusting your cookie settings.

To exercise any of these rights, please contact us at service@fluloom.com.

7. Children’s Privacy

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately, and we will promptly delete such information.

8. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal obligations. Any updates will be posted on this page with a revised “Last Updated” date.

9. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us:

Business Hours: Monday – Sunday (9:00 AM – 7:30 PM GMT+8)

Brand: FLULOOM

Email: service@fluloom.com

Company: Guangzhou Libra E-commerce Co., Ltd.

Address (Not For Return): No.334 Shinan Avenue, Nansha District, Guangzhou City, Guangdong Province, China (511453)